The soap industry in the Philippines has turned around the last few years due to the increasing concern for natural skin care and heightened demand for environmentally-safe products. The following points are the top reasons why many Filipinos are now into the handmade soap business:
1. Increased cost of branded soaps driven by high inflation in Philippines
2. Government promotes soap making and the use of virgin coconut oil products (Philippines is the largest exporter of virgin coconut oil). There are now government-led training seminars of livelihood projects such as soap making.
3. Environmental wave – many countries are now pressured to promote natural ingredients.
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